Britney Spears - Female Fetale Digipak Art Work

This digipack is quite simple but elegant at the same time, the alum is consistent keeping with the main three colours black, white and gold which matches Britney's complexion but also the uprising to a different type of star image for her as of her previous albums. For example, 'The Circus' which had a 'Carnival' theme to it. This album has a different outlook on Britney to her fans as she comes with an elegant and rich approach. The front cover is a close up of her face, with a promiscuous expression. The feather boa represents fame and entertainment but also being rich with her long flowing golden hair so these are the kind of themes she is trying to represent to her fan base. This is a contrast to her earlier life of going over the edge when she was on the break with Kevin Federline. 


The second and fourth panel are just logo's with a signature design/ touch to them which emphasises on the elegance and the seriousness of her album. There is then a image of her in between the two logo's of her seductively posing, which links in with Goodwin's theory of the male gaze, to which it illustrates that there would be a male fan base as well as a female base. Females would be attracted to that picture because who ever is a fan of hers, they obviously look up to her so, Britney is also in fashion, so they would like to dress like her and aspire to be like her. 

Rhianna Digi Pack - Album Art

The font is subtle but give a big statement and although its a simple font, it gives attention to the image of the artist instead of the title because that who the industry are trying to tell, the artist as well as the album. The way the title "Loud" is laid on the front cover gives a statement as it's in capital letters but also the letter are separated to emphasis the word loud.  As the image of her stands out to us more than the title of the album does, it goes to show Rihanna change in star image and wants to get that message across to her fans. The red hair is a drastic changed from how she used to be and the colour red could represent passion and her as she is closing her eyes in both images in the digipack, in my opinion it makes me think that she is dreaming or thinking about someone or something which could also link in with love. Another reason why she maybe closing her eyes is that the audience doesn't need to look into her eye in order to engage, they can already feel the vibe that comes across in the image.

 At the front of the album her tattoo is shown on her neck purposely to show that the old Rihanna is still there, so that her fans know that although she may have changed, she still knows where she's from. This also shows her rebellious side, which is in contrast with her pose in the image and the innocence she is trying to show. She is illustrating that she maybe be good but she has a little bit of wild side in her, which links in from her previous album "Good Girl Gone Bad".

In this digipack there a recurrent theme or roses ( even on the design of the CD's), which could again emphasis on love and lust . Roses also symbolize soft and delicate, which ties in with the white dress that she is wearing giving off that kind of aura. Inside the album there is a panoramic image of her lying in a bed of roses and although roses are beautiful and symbolize love, there are also thorns on the stems which could mean that love can be hard and have its ups and downs but also it takes pain to get to a beautiful ending. The theme of roses are also used for the audience so that when they think of roses they will think of Rihanna and when they look back at her they will remember her Red/ Roses Period

Beyonce - Greatest Hits Digipak Analysis Artwork

Beyonce's front cover is  close up of her her face showing a bit of her naked skin of her shoulder, giving off that male gaze, attracting the male audience but also attracting the female audience of her aspiring beauty. As soon as you turn to the second panel, you automatically set your eyes on a long shot image of her in a strong dominating pose which overtakes the page. There are then other images beside it form the covers of her previous albums showing that these sons are from her other albums and not just one album. 


It shows that Beyonce is a woman of capability as she is able to pull off the delicate flower to a dominating woman, which of course appeals to both female and male. It appeals to both genders because on one side she goes for the sexy look which appeals to men and the other side is the beauty in which females admire from her.


The colours that are used in this album are brown and black. The first CD design is a record vinyl design to emphasis she is going down in history and her to stay . The style of font that is used mixes in with the RnB pop genre and personality; by using feminine graffiti instead of the typical street graffiti that you would find on the walls in the streets

Lady Gaga - The Fame Monster Digipack Analysis Artwork

Although lady Gaga's digipak is simple as it uses the simple white font ( which stands out ) and the pictures are in black and white, it brings out a expressive and strong statement to her fans. The front cover is a mid shot of her in a latex coat, with her white 'hay' like hair coming outwards. the latex coat brings out a type of 'cover up' for her to show that she may be the 'Monster' hiding but since her eyes are peaking out, they almost look like they are hawk monstrous eyes. Shows that she may be coming out or about to capture her prey, in this case it would be her fans or someone she cares about. This links in with the title 'The Fame Monster' because it is as if she is about to burst. Her hair is a great contrast to what she is wearing by colour. You may say that she looks crazy ( which people who are not her fans, normally think she is, because of her wild fashion sense. 


the second panel is a picture of her sideways, with long black 'straw' like hair. I say 'straw' like because the way the raven is flying out of her hair suggest that the bird has made it's nest in her hair. When coming across  the symbolism of a raven, suggests darkness and death because that's what you generically see in horror films if it was set in a cemetery. When linking to darkness, darkness links in with monsters and monsters are classed as positive things. This picture can also be interpreted by the fact that 'Fame' has turned her into a 'Monster' and that the picture represents her battle between a normal life and fame.


There are two CD's with the same type of design with just the simple font on them saying ' Lady Gaga The Fame Monster 1 and 1 '. The white block, bold and capitalized letters really standout to her audience as it is white on black. Finally that back panel ( track list ) is a close up of her long black hair again but her in a different pose. This time she has black tears rolling down her eyes to emphasis that she is the monster. 

Katy Perry Digi Pak - Album Art

This is the Digi pack of Katy Perry's 'Teenage Dream' album, as you can see the theme of the album is Candy this meshes well with Katy Perry' personality as is represents herself, showing that she is a "Sweet" person but also has a colourful personality. This could also mean that she is also quite innocent, but the fact that she is naked on the front cover, contradicts this. The two CD designs have a donut and a candy cane pattern on them and on the track list, (which is at the back of the album) are mixed with normal letters and candy chaped letters with keep in with the theme of candy theme. The digipack ties in with the genre of music as it relates to her style of music and also gives the audience the idea that her music is not serious and is more on the fun side. Although the Katy Perry has a wide fan base and has a variety of different fans. The digipack would predominately appeal to females, as they use pinks, whites and light blues. The fact that the albums uses that candy theme, represents females and also coming from the nursery rhyme: 

"What are little girls made of?

Sugar and spice,  

And everything nice,

That's what little girls are made of."

Emphasises on girls generically classed as being "sweet". Although, this appeals to females, there is also a male audience as shown on the front cover she is naked in the clouds portraying a sexual and provocative manner. 

The iconography represents her overall image and links in with her music video for her single 'California Girls' which had a candy theme to it, where everything was made out of candy. Through out music video history this type of theme has not been done, which goes to show her uniqueness and will make sure that her audience will remember her 'candy wonderland' period.