Star Persona Influences

 Olly Patriarca's star image was influence by urban pop male artist from bot America and Britain as these are the countries that generate the starts of our generation but also encouraged a universal appeal rather than just one fan base. Researching popular male artists, i came across Bruno Mars, Olly Murs and Jason Derulo. We came to the conclusion that we wanted our male artist Olly Patriarca to pursue that kind of persona. 

Bruno Mars is one of our main influences because he is right now one of the hottest stars at the moment. With his edgy rock n' Roll style, and his outstanding vocal abilities has got his a hit with the ladies and a role model for his male fans. And when fans look up to him they also want to dress just like him. To complete that edgy look, he adds accessories, such as Ray Bans, a Fedora, a necklace and a ring. This is what we used for some of the scenes and photo shoots for Olly Patriarca. 

Furthermore, another artist that influence us was Olly Murs, as he obtains a more clean cut look. Normally wearing a Fred Perry shirt, shinny chinos/ trousers, belt and a fedora. Olly Murs follows the 90's Brit pop movement from Oasis but adding his own modern touch to his look. 

Music Video Influence: Heart On My Sleeve - Olly Murs

This music video, Heart On My Sleeve by Olly Murs has influenced our music video as well the wide range of shots used in the music video really brings out the emotions of the artist, close ups of his face shows his facial expression and close ups of his hands, rubbing his face and holding his head, gives off the idea that he is worried, frustrated or nervous. The use of panning out from a close up to a mid shot then to a long shot, emphasises on the emptiness in his life. The setting is plain and simple, this could mean that if the girl is out of his life, it means that he is nothing with out her. When he walks down the roads, by the river side, it's normally what couples do and makes the audience feel sorry for him, that instead of being with his girlfriend/ the one he loves he is by himself. The lighting is dim and creates a lonely atmosphere of depression.

Music Video Influence: It Will Rain - Bruno Mars

Watching this music video of It Will Rain, influenced our music video as it has a similar story line to our song "What We Started" and our ideas that we have thought of. In this music video there are scenes where there are cuts of the couple in their happy moments, when they are unhappy or having an argument, missing each other (by themselves) and performance scenes, this gives the audience a perspective on their relationship and how 'in love' they were. When the fighting scenes happen the camera movement is moving around them representing the chaos that is happening between them.

The lighting is dark and dim and most of the time the weather is raining which also relates to the title of the song: "It will rain", this is whenever the couple are having an argument which creates the atmosphere of unhappiness and intensity. However, when they are happy and laughing they lighting is adverse, the lighting is bright and the windows are open the weather outside is sunny.  The rain denotes to how he is feeling, and the setting and the location just creates the atmosphere, for example in one scene he is in an empty room alone and upset the walls are stripped down there are buckets on the floor because the rain in going through the roof, this could mean that he is becoming flooded with emotions and the buckets of water and the dripping tap go in time with the song as well. The stripped walls connotate that his life being empty no colour or light without her in his life. 


The extreme close ups when the couple are happy portrays the intimacy of their relationship whereas, when he is unhappy and alone he is at a long shot which emphasises the loneliness and emotions that he is feeling inside. When Bruno looks into a room, it looks like he is looking at when they were happy in that room, showing how they used to be and making it more emotional. 

Mind Map of ideas for the music video

Record Label - Atlantic Records

Atlantic records have been around for 20 years and started in 1947, formed by the founders of the label Ahmet Ertegue and Herb Abramson where they started in New York City. As Ahmet grew up in Washington , he wanted t know all about the recording business so he spent most of his time at a quality music shop ‘Waxie Maxie’ he had an aspiration to create records. 

Herb grew up collecting jazz and blues records just like Ahmet did and became a part time producer for National Records and that’s how they two founders found each other. Ahmet wanted to collaborate with someone with a solid background in record production so he thought of Herb as of then they formed Atlantic records. 

The recording company was different than other as they did not cheat their performers as other companies did, they gained reputation of being honest to their clients and this was their foundation to their success. Performers even signed on to the labels contract long term because they believed that their loyalties would be paid and wouldn’t regret their decision. The company was also known for recording rhythms, blues, rock and roll and jazz. 

Ahmet died in December 2006 and as of now Craige Kallman is the chairman of the company. Until now Atlantic continues to operate till today as part of Warner Music Group using artists like Bruno Mars, Miss Elliot, Wiz Khalifa, T.I, Trey Songs, B.o.B, Florida and many more.

Third Song Choice

What we started - J R Aquino 

Music Video Analysis: Foo Fighters - The Pretenders

At the start of the music video there is a extreme high angle shot, showing the location; the warehouse. An instrumental beginning starts to play, having the extreme high angle shot, establishes the location and shows the emptiness of the place, there is also a thick black line in the middle of the location which emphasises the divide between the ‘other side’, however the audience cannot see this yet until later into the music video. He stomps in, wearing a white, representing the good and grabs the guitar, this shows his body language which expresses anger, and it foretells the song that his emotions could be anger.  In the next shot there is a close up shot of his fist, where he wraps a bandage around his knuckles, portraying that he is ready for a fight as he is also clenching his fists also gives another sign of anger and strength. There is then a low angle shot of the ‘other side’ which is dark; it could mean that that side is evil and ‘the opposite’. The low angle shot also means that he is powerful, the audience has to look up at the singer and he is also at the centre of the shot making him the main attraction.

In the next shot there is an extreme close up of the singers face, he is standing in front of a red background which expresses his emotions and how he feels which is anger and frustration; this is also shown by his facial expressions.  Soon after, the tempo of the music starts to become faster and there are a series of jump cuts and fast camera panning are shown, these cuts go in time with the beat, which shows how manic the situation is. A police man comes out from the darkness wearing protective uniform which portrays order, the law and seriousness; he is also wearing a helmet and holding a bat. There is then a crosscutting juxtaposition between an extreme close up of the singer’s faces of his manic expression, contrasting with the clops up of the police who is calm which portrays order and the law. Like the way the singer wrapped the bandage around his hand, the police man closes his helmet for protection but also to ‘get ready’ for the fight.

The tilt from a high angle shot to a low angle centre shot of the police shows the diversity of power between them that has been shifted from the singer to the police. However this is challenged them the next shot is an over the shoulder shot of the lead singer facing the police man, like he is singing to him. The next shot shows a whole pack of the police force coming forward from darkness (while this is at the point of view of the lead singer), the lead singer is still at the centre of the shot, and however, there shot portrays the field of death, the police in line in the background. As he is portrayed as ‘challenging’ them the camera pans out at high angle shot showing there are more numbers of police than the band showing that the band is weak. 

There is then crosscutting between him and the line of police which creates growing tension, then suddenly the police start running towards the band and creates a contrapuntal sound as the police are running in slow motion which the song as at its quietest. 

Soon after the chorus bursts out and gets louder, the red paint begins to spray out which expresses his emotions that are out of control through anger as they lean forward, the police start to become drawn back by the paint, otherwise known as their emotions. Their emotions are stronger the role is reversed, rather than their physical appearance. As the police are being pushed back by the paint the camera is at level with them so from low angle to level shot shows the next stage of becoming weaker, this shows that their opposition is getting beaten and as the band aren’t even moving from their spot proves that they are strong. The jump shots denote chaos and the drums go in time with the cuts, this is alternating between the police and the band shifting the power back to the band and the contrast in power. At the end of the music video he smashes the guitar, which is a typical convention of a rock star, but it also means that the ‘war’ is over and the red paint is turned off and red lighting turns from red to white, showing that they have won the fight.