Sunday 6 November 2011

Star Image - Christina Aguilera

 Christina Maria Aguilera was born December 18, 1980 and is an American recording artist and actress; she is one of the most influence artists of our time. She had a difficult childhood as her father was abusive so she and her mother moved in with her grandmother in Pennsylvania. She started competing in competitions, she was known as 'the girl with the big voice' and this influence getting bullied by jealous girls because of her talent. Christina Aguilera started her career as a star in Disney Channel's television series "The Mickey Mouse Club" where she was found by the "Star Search" program as a contestant along with Justin Timberlake and Britney Spears. This is also where sang her first single "Reflection" from the Disney animated movie "Mulan" after signing on to RCA Records. 
In 1999, Aguilera's popularity rose following her debut album 'Genie in a bottle', 'What a girl wants' and 'Come on over baby (all I want is you)', which were all on the 'Billboard Hot 100'. Later on during her height she also had three hit albums that were a commercial success, including the song 'Beautiful', 'Ain't no other man' and 'Candy Man'. She was an international star in the lime light along with Britney Spears who influenced teenage girls around the world. However, Christina Aguilera's fame started to plummet down after a disappointing sixth album "Bionic" (2010), which had mixed reviews and poor sales. People started thinking that she was trying to copy the famous Lady Gaga's image and as of that time, Lady gaga had just stepped into the lime light in late 2009 and had been increasingly popular with her look and how she dressed, therefore fans accusing her of trying to be something she wasn't. 




 In most Christina Aguilera’s music videos, she has played different types of characters to keep her audience interested, for example Marilyn Monroe, a sailor, or a character in "Moulin Rouge" in Lady Marmalade. Dancing is what she regularly does in her music videos like “Candy Man” where she is dressed up as a sailor and “Ain’t No Other Man” where she is dressed up as Marilyn, being a different character each time makes this her visual motif.  Her motif was her amazing multi-octave voice, which she is famous for and not just her looks. In each music video she changes her character, there are mostly close ups of her face and long shots of her body, showing off her figure which creates that star image. The record company focuses on her voice more than her image.




For camera work and editing, in her old music videos like "Genie in a bottle" and "Come on over" in 1999, the camera focuses on close ups of her face, less make up and her innocent dance moves, portraying her innocence and youth making her a young role model for her fans. However, during her rising fame the more she got famous, her music videos started to give out a sexual essence showing mid - shots of her revealing body, close ups of her assets and lips for example the music video "dirty" in 2002. This also goes to show that Goodwin's theory of ‘Voyeurism’ comes into context with the subject of women being objectified as a sexual pleasure and Mulvey's theory of the "Male Gaze", which is shown through the low angle shots and panning of her body, making the music video appeal to a male audience. She is no longer the innocent young teenager anymore but rather more rebellious and mature artist.

Christina Aguilera has changed her persona throughout her many years of being a pop sensation. In 1999, she was an innocent teenager, talked about crushes and love, basically what a typical teenager would be having problems about, so this appealed to young teenage fans as her genre of music was "Teen Pop". In 2002 with the release of "Dirty" she became more rebellious and seductive showing a totally different and shocking side, which predominately made her audience men, as they enjoyed watching her music videos and provocative dance moves. In 2003, she shown a more powerful, strong and independent woman and is becoming more intimidating to watch, which made her a role model for her fans. She also had a different look; pale skin and black hair, following the fashion at the period of time. This genre of music was "Rock Pop".

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