This digipack is quite simple but elegant at the same time, the alum is consistent keeping with the main three colours black, white and gold which matches Britney's complexion but also the uprising to a different type of star image for her as of her previous albums. For example, 'The Circus' which had a 'Carnival' theme to it. This album has a different outlook on Britney to her fans as she comes with an elegant and rich approach. The front cover is a close up of her face, with a promiscuous expression. The feather boa represents fame and entertainment but also being rich with her long flowing golden hair so these are the kind of themes she is trying to represent to her fan base. This is a contrast to her earlier life of going over the edge when she was on the break with Kevin Federline.
The second and fourth panel are just logo's with a signature design/ touch to them which emphasises on the elegance and the seriousness of her album. There is then a image of her in between the two logo's of her seductively posing, which links in with Goodwin's theory of the male gaze, to which it illustrates that there would be a male fan base as well as a female base. Females would be attracted to that picture because who ever is a fan of hers, they obviously look up to her so, Britney is also in fashion, so they would like to dress like her and aspire to be like her.
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