This is the Digi pack of Katy Perry's 'Teenage Dream' album, as you can see the theme of the album is Candy this meshes well with Katy Perry' personality as is represents herself,
showing that she is a "Sweet" person but also has a colourful
personality. This could also mean that she is also quite innocent, but the fact
that she is naked on the front cover, contradicts this. The two CD designs have a donut and a candy cane pattern on them and on the track list,
(which is at the back of the album) are mixed with normal letters and candy chaped letters with keep in with the theme of candy theme. The digipack ties in with the genre of music as it relates to
her style of music and also gives the audience the idea that her music is not
serious and is more on the fun side. Although the Katy Perry has a wide fan base and has a variety of different fans. The digipack would predominately appeal to
females, as they use pinks, whites and light blues. The fact that the
albums uses that candy theme, represents females and also coming from the nursery rhyme: 
"What are little girls made of?
Sugar and spice,
And everything nice,
That's what little girls are made of."
Emphasises on girls generically classed as being "sweet". Although, this appeals to females, there is also
a male audience as shown on the front cover she is naked in the clouds portraying a sexual
and provocative manner.
The iconography represents her overall image and links in with her music video for her single 'California Girls' which had a candy theme to it, where everything was made out of candy. Through out music video history this type of theme has not been done, which goes to show her uniqueness and will make sure that her audience will remember her 'candy wonderland' period.
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