Rhianna Digi Pack - Album Art

The font is subtle but give a big statement and although its a simple font, it gives attention to the image of the artist instead of the title because that who the industry are trying to tell, the artist as well as the album. The way the title "Loud" is laid on the front cover gives a statement as it's in capital letters but also the letter are separated to emphasis the word loud.  As the image of her stands out to us more than the title of the album does, it goes to show Rihanna change in star image and wants to get that message across to her fans. The red hair is a drastic changed from how she used to be and the colour red could represent passion and her as she is closing her eyes in both images in the digipack, in my opinion it makes me think that she is dreaming or thinking about someone or something which could also link in with love. Another reason why she maybe closing her eyes is that the audience doesn't need to look into her eye in order to engage, they can already feel the vibe that comes across in the image.

 At the front of the album her tattoo is shown on her neck purposely to show that the old Rihanna is still there, so that her fans know that although she may have changed, she still knows where she's from. This also shows her rebellious side, which is in contrast with her pose in the image and the innocence she is trying to show. She is illustrating that she maybe be good but she has a little bit of wild side in her, which links in from her previous album "Good Girl Gone Bad".

In this digipack there a recurrent theme or roses ( even on the design of the CD's), which could again emphasis on love and lust . Roses also symbolize soft and delicate, which ties in with the white dress that she is wearing giving off that kind of aura. Inside the album there is a panoramic image of her lying in a bed of roses and although roses are beautiful and symbolize love, there are also thorns on the stems which could mean that love can be hard and have its ups and downs but also it takes pain to get to a beautiful ending. The theme of roses are also used for the audience so that when they think of roses they will think of Rihanna and when they look back at her they will remember her Red/ Roses Period